Ibis Reboost Global Standards

About

Changes in the expectations of travelers are visible. Even a groups of blue collars workers traveling between cities and using budget hotels expect multi-functionality, up-to-date aesthetics, sustainable solutions. Along with the growing awareness of a healthy lifestyle, healthy cuisine and dishes prepared from fresh products are increasingly appreciated. Ibis Reboost is a project carried out in close cooperation with Accor's R&D department, aimed at refreshing the image of the ibis Budget brand. Our task was to create a new F&B concept that would increase the attractiveness of ibis Budget hotels for both investors and travelers. Counter B is an idea to introduce to ibis Budget hotels more advanced, expanded catering establishments with a restaurant standard. Their elements are to be e.g. open show kitchen and outdoor restaurant gardens.